5 Tips to start with LinkedIn and create a useful company profile

Company Profiles are an important research and marketing tool for your business that can help potential customers, clients and employees learn more about your company and the people who work there.

If you live in remote bush area with no internet connection and never heard of LinkedIn this video will answer your question: What is LinkedIn?

Give your company a profile with LinkedIn Company Pages - quick intro from LinkedIn.

1) Create a presence on LinkedIn

Go to LinkedIn company page and add your company.

 2) Fill in as much as you can

Follow LinkedIn’s wizard for creating your company profile – you’ll be able to add a logo, locations, and a feed for your company blog. You need to enter basic information about your company - description, number of employees, and industry it operates in.

3) Optimize 

Don’t forget to add your Products & Services. Keep SEO in mind and boost your presentation with relevant keywords. Add links to your products & services to your website page. (Remember to display LinkedIn icon on your website too.)

4) Connect

Ask your employees to connect with your profile (by editing their profiles, liking the page) add specific employees to relevant services. 
Get connected with your business partners as well as businessmen you met offline. 

5) Gain the trust

Ask for recommendations from your partners and companies you have done business with/for. 
After your profile is set up and you are comfortable with this medium, that’s when the hard work comes in. Now you should start posting on your profile page, join groups, comment on current affairs, gain followers and engage with your audience. 

But don’t worry, there is plenty of educational material available on YouTube if you want to become a pro. (How to Build your LinkedIn Company Page for Business Success.)

Posted by Sarka Hornakova | Friday, August 10, 2012 | Comments (6) | Trackbacks (0) | Permalink

Engage your company with AdWords

Engage for Agencies is a Google program helping companies like us to run AdWords campaigns for our clients in the most effective way possible. It also provides agencies with plenty of support, resources, training and last but not least - free vouchers! 

Note: If you haven’t heard of AdWords or want to refresh your knowledge, scroll down to the  “What is AdWords” section. 

Otherwise, you can learn about the Engage program by watching this quick video.

How does it work? 

We have received plenty of $100 and $75 vouchers which we want to offer to our favourite clients for free. Initially we will need to undertake competitor and market analysis. Through cooperation with you, our client, we can build an AdWords campaign that meets your company’s current needs. This can be done within two days. Our AdWords consultants will then set up a new campaign and invite your nominated AdWords manager in. 

We will set up a small daily budget ($5-$7 AUD) which gives us the time to observe keywords profitability and the success of each ad group. 

We will discuss and adjust the campaign to ensure that we are reaching your business goals, whether it’s to promote a new product, create brand awareness or boost sales figures. 

After the voucher has been expended, clients will receive a report from Google AdWords (and Google Analytics if available) and will be offered to move onto our on-going AdWords management program. 

To find out whether you are eligible to receive a free voucher &  free competitors’ analysis AND free campaign set up, email sarka@fortix.com.au or call 1300 426 311 (ask for Shark). 

For Agencies 

If you are an agency and are thinking about joining in you can complete an application right here

Who can join 

Engage supports thousands of smaller agencies that specialise in search engine marketing (SEM), search engine optimisation (SEO), website development and online advertising.

What is Google AdWords 

Google AdWords is a powerful online advertising tool which can help you reach new customers who are searching for products or services like yours. You can grow sales and maximize return on investment by targeting your ads to a relevant audience on search engines, websites and mobile devices. 

“Reach people exactly when they're searching the Internet for what you offer!”

With AdWords, you can choose where your ad appears, set a budget that’s comfortable for you (there’s no minimum spending commitment), and easily measure the impact of your ad. 

With cost-per-click bidding, you're charged only when someone clicks your ad. 

Posted by Sarka Hornakova | Wednesday, August 08, 2012 | Comments (7) | Trackbacks (0) | Permalink

Things you need to know to set up Social Media for a company

One of our most requested features from clients is to help them with setting up their Social Media, developing their SM strategy or advising them on how to choose the right one. 

Course of action is usually as follows: 

  • Social Media consultancy
  • Social Media strategy
  • Social Media set up
  • Social Media training
  • Social Media on-going support
In this post we will break down exactly what we need in order to set up your Social Media and get them up and running. 


  • Cover Photo – 850px* x 315px
  • Profile Photo – Scaled 125px x 125px (180px x 180px is the minimum image upload size.
  • Profile Photo Offsets – left 22px*, top 92px

Client’s logo/mascot or icon for your new Facebook page

Your profile picture must be at least 180 pixels wide and ideally 180 pixels height. If you are unsure of whether or not your picture meets this requirement, you can right-click on the picture to see the photo properties, which should include the photo dimensions (ex: 100 x 91 would be too small). 

Main picture for your Facebook page

Your cover photo must be at least 850 pixels wide and ideally 315 pixels in height
Here you can find some inspiration of famous brand’s creative covers

Page Name

How would you like your Facebook page to be named? We recommend you use your company name or the brand name you are promoting. (Note: Your URL can be changed after you reach 25 likes.)

Access & Person responsible

Who in your company will be managing your Facebook Page? Does this person have a personal profile we can nominate as an admin of the page? 

And there is more

You can also provide us with the following information otherwise we will copy these from your existing website. This can be easily changed later:
  • Phone
  • Email
  • Website
  • About (Text about who you are and what you do.)


Profile picture alias Avatar

Your image can be up to 700k in any of the following formats: JPG, GIF, or PNG. (Twitter no longer supports animated GIFs.)

Twitter background picture

We suggest that you customize your Twitter profile that it looks like no other and is recognisable at the first sight. 
Here you can find some inspiration: http://www.topdesignmag.com/20-superb-examples-twitter-backgrounds/
You can also use free tools such as Twitterdesigner.com to boost up your picture with links and calls to action. 

Twitter Name

Let us know what your desired nickname would be. This is subject to availability and needs to be investigated. 


For Twitter, we will give you your name and password to access your account. 

And there is more

You can also provide us with the following information otherwise we will copy these from your existing website. They can be easily changed later. 
  • BIO (About your company in fewer than 160 characters.)
  • Website 
  • Location 

Google+ alias Gplus

Gplus profile picture

Your profile picture must be at least 250 pixels wide and ideally 250 pixels height. Maximum file size is 2MB.

Gplus Cover photo

Note: Upgrading to the cover photo layout can't be undone. Any existing scrapbook photos that you have will still be available in your scrapbook photo album.

Gplus Name

Can be anything you wish and even more. 

Access & Person responsible

Who in your company will be managing your Gplus Page? Does this person have a Gmail we can nominate as admin of the page? 

And there is more

You can also provide us with following information, otherwise we will copy these from your existing website. This can be easily changed later. 
  • Introduction
  • Website
  • Contact info
  • Links

If you want to learn more, here is Content Marketer’s Quick and Dirty Guide to Killing It with Google+.

Here is the answer to your question what is the differences between Google+ Pages and Google+ Profiles.

What is your experience with setting up various social media channels? 

Posted by Sarka Hornakova | Monday, August 06, 2012 | Comments (8) | Trackbacks (0) | Permalink

Big Rock Toyota online banners

We'd like to show you our latest creations of banner ads for Perth's Toyota dealer Big Rock Toyota

Your next car might be waiting for you there!
300 x 250 flash banner

300 x 125 flash banner 

To get a quote for your online presentation email us to sales@fortix.com.au or call 1300 426 311.

If you want to see some yummy banners go to this post: We do online banners!

Posted by Sarka Hornakova | Monday, July 30, 2012 | Comments (10) | Trackbacks (0) | Permalink

5 Tips To Make Your Website One of Your Most Valuable Assets

1. Know your goal
Do you want to sell products? Gain money for charity? Provide valuable content for free? Decide about purpose of your online presentation before you even start building it.
2. Make it easy
People don't want to spend time trying to find what they came for. And they certainly wont. (Unless you're the only one provider of all. Are you?) Have a clear navigation, name things correctly. 

3. Make it clear
What do you want them to do? How can one order? Include your call-to-action on homepage, lead the mass to the light. Your light.

4. Make it valuable
Provide How to's and Reviews relevant to your niche. Make users want to come back and check on you. 

5. Get connected
Benefit from Social Media era. Add your SM buttons to your homepage and give people chance to stay connected. Let visitors comment and see others likes easily. 

This post was inspired by this great video by Manta Minute. (@Manta)

Posted by Sarka Hornakova | Friday, July 27, 2012 | Comments (12) | Trackbacks (0) | Permalink

We do Mobile applications!

"Be where your customers are. Mobile apps by Fortix."

Last time when we blogged about our creative services, we reminded you that we not only excel in Google Apps transitions & training, Business Automation and Mobile Apps. We also have a highly creative department where we design websites like hotcakes and banners like a hot pies

Today we would like to introduce our Mobile App department. At Fortix we have passionate mobile app developers for iphone & ipad, android & web applications. 

Our latest Mobile App Healthy You Healthy Baby tracks health & wellbeing during pregnancy and the early stage of being a parent, with great tips on how to keep you and your family healthy & happy.

Whether you're after Consultation - Enhancement - Design - Development - Testing - Release - Warranty; our skilled team will take you through the exciting process of app building from conception to release & marketing.

Do not linger anymore. Looking for a team to help you create great looking, user friendly apps? Contact us via our Social Media channels or give us a call at 1300 426 311.

Posted by Sarka Hornakova | Wednesday, July 25, 2012 | Comments (5) | Trackbacks (0) | Permalink

Making Google Apps Work For Your Business - EMG Joondalup Campus

Over the past year, Electro Medical Group (EMG) has been working with Fortix in the development of a customised business system to assist them in the maintenance of medical equipment for their clients. Recently, EMG commenced rolling out the new system onsite at Joondalup Health Campus (JHC) in one of Western Australia’s fastest growing suburbs. 

EMG’s new system enables JHC clerks and attendants to submit a maintenance request online. By selecting their department and relevant equipment, the user is able to submit the problems experienced, and the request is received by the engineers on-site. With this information, EMG engineers are then able to prioritise the requests, locate the equipment and perform maintenance or repair functions to complete the task. On every status update of the request, users are notified by email allowing them to track the progress of their equipment. 

The roll-out process involved performing training functions for JHC’s users with easy-to-read guides. The engineers on-site were also present during the training sessions to confirm business processes which were to be adopted by the users when utilising the system. With JHC undertaking another $393 redevelopment of their facilities and further construction to be completed, EMG’s onsite engineers will experience minimal disruptions in rolling out the system further to service this expansion.

Posted by Sarka Hornakova | Tuesday, July 17, 2012 | Comments (7) | Trackbacks (0) | Permalink

Furniture Options Gone Google with Fortix

This is the story about transmitting one of the most successful Australian furniture supplier/manufacturer onto the cloud. 

Client: Furniture Options                    Launch Date: 2012                                     www.furnitureoptions.com.au


Furniture Options approached Fortix as they were looking to migrate their business to a cloud based system. The advantage of having all their information accessible in various location was considered very appealing because it proved to be a much cheaper and versatile option than what they were currently being charged for a more restrictive service.

Fortix had a challenging task ahead: to transmit one of the most successful Australian furniture suppliers/manufacturers onto the cloud, unify company resources via an online business system and help its client to deliver services more efficiently while eliminating communication gaps.

Achieved Results

Furniture Options is now a fully cloud based business using Google Applications across the whole team. Their IT cost was reduced significantly within the first few months of Google Apps usage. 

Their cloud based business management system currently manages all their estimates and sales leads, notifies operations when an quote has been converted, displays the real-time status of work-in-progress and more importantly, all their business information and contacts are located centrally, which means:
  • their sales team can perform quoting functions from the clients’ premise;
  • the Operations Manager can view upcoming work from the sales pipeline;
  • stock can be purchased and linked back to a converted quote;
  • reports, invoices and paper-based outputs are automatically generated on completion of an action; and
  • time utilised to construct, assemble or deliver a job can be viewed in real-time.

Project Content

  • Single Integrated Solution – no need to have separate systems
  • Google Apps Business Automation [ba] setup handling email and calendar
  • Fortix Freedom – Business Automation [ba] platform handling automated jobs
  • SMS Solution to send updates to the clients when job is completed
  • Simple and clean users interface
  • Smartphone and iPAD use

Included Services 

  • Business Automation [ba] Review
  • Business Process Improvement
  • Simplification and reduction of business process
  • Automated System Design
  • Software Engineering
  • Google Apps [ba] Setup Services
  • Business Operations Training
  • Google Apps Support
  • Google Apps Training

Description of Fortix Automated Solution

Furniture Options was a bit hesitant to make the transition at first and wanted a solution that allowed them a period to evaluate the Cloud based system while still continuing to use the current system that they have in place.

Petr, our Google Apps Specialist created a dual delivery system for them that integrated their emails into Google Mail and also their existing email server. This allowed users to see their emails on either platform while they were transitioning the work from one system to another.

Posted by Sarka Hornakova | Monday, July 16, 2012 | Comments (8) | Trackbacks (0) | Permalink

Fortix Bloody Friday 13th the Second

You wouldn’t believe how fast time flies! After exactly 3 months here it is again: Friday 13th! Following the Red Cross lady’s advice, this time we booked our donation during the lunch. This way, we not only avoid the morning traffic, but also get a free lunch! :) On the top of all that, we also saved company time for our beloved employer by eating in the Red Cross Centre.

Let me just quickly mention our Project Manager Lubor, whom we sadly lost from the Fortix donor team due to his wild travelling history through Africa,Turkey and surrounding countries. Only 9 months to sit out, Lubor!

Next time we’re hoping to fill the 7-seat van up to the roof as the Fortix team is growing real fast.

So what are you waiting for!? Go to www.donateblood.com.au to organize your Bloody good day today or give us a shout and join us next time!

New donors wishing to register can call 13 14 95.

Photo Gallery Fortix Bloody Friday the Second

Posted by Sarka Hornakova | Friday, July 13, 2012 | Comments (4) | Trackbacks (0) | Permalink

Cloud Spending

Organizations worldwide are embracing the cloud, though U.S. and European companies remain leery of the public cloud.

We've all seen the vendor hype about organizations moving to the cloud in droves in the name of cost savings, management simplicity, and other cloudy goodness. But are companies really eschewing traditional server rooms and data centers and taking the plunge in the still-nascent cloud space? According to separate research from Gartner and The Uptime Institute, the short answer is yes, tempered with a generous "but."

The combined reports illustrate that cloud adoption is indeed on the rise across the globe, at companies both large and small, though American and European organizations are warier of the public cloud than are their Asian counterparts. Further, the companies building clouds tend to be service providers, telecom companies, and colos; that is, cloud deployment hasn't caught on as significantly in financial, manufacturing, health care, or other such industries.

Traditional enterprise may not be rolling out their own public clouds, but they are investing more heavily in cloud-based services. Gartner expects enterprise spending on public cloud services to grow from $91 billion worldwide in 2011 to $109 billion in 2012. By 2016, enterprise public cloud services spending will reach $207 billion.

"Business process as a service still accounts for the vast majority of cloud spending by enterprises, but other areas like platform as a service, software as a service, and infrastructure as a service are growing faster," said Richard Gordon, research vice president at Gartner.

According to Uptime's recently released 2012 Data Center Industry Survey, cloud deployments have significantly increased globally over the past year: In 2011, 16 percent of respondents said they'd deployed public clouds and 35 percent had deployed private clouds. For this year's survey, 25 percent said they're adopting public cloud and 30 percent said they were considering it. Another 49 percent said they were heading into the private cloud, while another 37 percent were considering it.

Break down those numbers, and a couple of interesting facts emerge. First off, when you remove the technology service providers, colos, and telcos from the sample, leaving only traditional enterprise verticals (financial, manufacturing, government, and so on), cloud computing drops off significantly. "This provides a reality check of sorts: A apart from technology companies who are arguably eating their own dog food, the survey indicates that the broader market is less sanguine about cloud," according to the Uptime Survey.

Second, the public cloud adoption rate in Asia is 52 percent, compared to a 22 percent adoption rate in North America and 28 percent in Europe. In general, the hybrid cloud is enjoying strong growth in the Asian Pacific region. Singapore in particular has worked hard to improve its public cloud infrastructure. By contrast, 50 percent of organizations in the United States and 52 percent in Europe said they're embracing the private cloud; Asia is at 42 percent.

Based on size, 32 percent of large organizations (both public and private sectors) use the public cloud, compared to 19 percent of small organizations and 10 percent of "traditional enterprises." "When layering this categorization upon adoption of cloud or colocation, it became clear that large companies are far more likely to pursue colocation and cloud computing to meet compute demand. This seems to buck the idea that these options are a better fit for small to medium-sized businesses," according to Uptime's survey.

Meanwhile, 65 percent of large organizations said they've deployed private cloud; 39 percent of small organizations and 39 percent of enterprises said they were doing the same.

 As to what's driving the cloud adoption:

  • 27 percent of respondents said they were looking to reduce costs
  • 23 percent were aiming to increase scalability
  • 13 percent sought to speed up deployment
  • 13 percent said adoption was driven by customers and users

As to the cloud holdouts:

  • 64 percent cited security concerns
  • 27 percent pointed to compliance and regulatory issues
  • 24 percent played the "high-cost" card
  • 21 percent raised reliability concerns
  • 20 percent noted a lack of internal cloud-management expertise
  • 13 percent said they didn't see a credible case to move to the cloud
  • 12 percent expressed a fear of vendor lock-in
  • 12 percent indicated that no cloud services met their computer demands

 source: inforworld.com

Posted by Branislav Boda | Friday, July 13, 2012 | Comments (5) | Trackbacks (0) | Permalink

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