5 Tips to start with LinkedIn and create a useful company profile

Company Profiles are an important research and marketing tool for your business that can help potential customers, clients and employees learn more about your company and the people who work there.

If you live in remote bush area with no internet connection and never heard of LinkedIn this video will answer your question: What is LinkedIn?

Give your company a profile with LinkedIn Company Pages - quick intro from LinkedIn.

1) Create a presence on LinkedIn

Go to LinkedIn company page and add your company.

 2) Fill in as much as you can

Follow LinkedIn’s wizard for creating your company profile – you’ll be able to add a logo, locations, and a feed for your company blog. You need to enter basic information about your company - description, number of employees, and industry it operates in.

3) Optimize 

Don’t forget to add your Products & Services. Keep SEO in mind and boost your presentation with relevant keywords. Add links to your products & services to your website page. (Remember to display LinkedIn icon on your website too.)

4) Connect

Ask your employees to connect with your profile (by editing their profiles, liking the page) add specific employees to relevant services. 
Get connected with your business partners as well as businessmen you met offline. 

5) Gain the trust

Ask for recommendations from your partners and companies you have done business with/for. 
After your profile is set up and you are comfortable with this medium, that’s when the hard work comes in. Now you should start posting on your profile page, join groups, comment on current affairs, gain followers and engage with your audience. 


But don’t worry, there is plenty of educational material available on YouTube if you want to become a pro. (How to Build your LinkedIn Company Page for Business Success.)

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Engage your company with AdWords

Engage for Agencies is a Google program helping companies like us to run AdWords campaigns for our clients in the most effective way possible. It also provides agencies with plenty of support, resources, training and last but not least - free vouchers! 


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Things you need to know to set up Social Media for a company

One of our most requested features from clients is to help them with setting up their Social Media, developing their SM strategy or advising them on how to choose the right one. 

Course of action is usually as follows: 

• Social Media consultancy
  
• Social Media strategy
  
• Social Media set up
  
• Social Media training
  
• Social Media on-going support
  

In this post we will break down exactly what we need in order to set up your Social Media and get them up and running. 

Main picture for your Facebook page

Access & Person responsible

Twitter

Twitter Name

Access

Google+ alias Gplus

Gplus profile picture

Your profile picture must be at least 250 pixels wide and ideally 250 pixels height. Maximum file size is 2MB.

Gplus Cover photo

Note: Upgrading to the cover photo layout can't be undone. Any existing scrapbook photos that you have will still be available in your scrapbook photo album.

Gplus Name

Can be anything you wish and even more. 

Access & Person responsible

Who in your company will be managing your Gplus Page? Does this person have a Gmail we can nominate as admin of the page? 

And there is more

You can also provide us with following information, otherwise we will copy these from your existing website. This can be easily changed later. 

• Introduction
• Website
• Contact info
• Links

If you want to learn more, here is Content Marketer’s Quick and Dirty Guide to Killing It with Google+.

Here is the answer to your question what is the differences between Google+ Pages and Google+ Profiles.

What is your experience with setting up various social media channels? 

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Big Rock Toyota online banners

We'd like to show you our latest creations of banner ads for Perth's Toyota dealer Big Rock Toyota. 

Your next car might be waiting for you there!


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5 Tips To Make Your Website One of Your Most Valuable Assets

1. Know your goal
Do you want to sell products? Gain money for charity? Provide valuable content for free? Decide about purpose of your online presentation before you even start building it.
 
2. Make it easy
People don't want to spend time trying to find what they came for. And they certainly wont. (Unless you're the only one provider of all. Are you?) Have a clear navigation, name things correctly. 

3. Make it clear
What do you want them to do? How can one order? Include your call-to-action on homepage, lead the mass to the light. Your light.

4. Make it valuable
Provide How to's and Reviews relevant to your niche. Make users want to come back and check on you. 

5. Get connected
Benefit from Social Media era. Add your SM buttons to your homepage and give people chance to stay connected. Let visitors comment and see others likes easily. 



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We do Mobile applications!

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Making Google Apps Work For Your Business - EMG Joondalup Campus

Over the past year, Electro Medical Group (EMG) has been working with Fortix in the development of a customised business system to assist them in the maintenance of medical equipment for their clients. Recently, EMG commenced rolling out the new system onsite at Joondalup Health Campus (JHC) in one of Western Australia’s fastest growing suburbs. 


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Furniture Options Gone Google with Fortix

This is the story about transmitting one of the most successful Australian furniture supplier/manufacturer onto the cloud. 

Achieved Results

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Fortix Bloody Friday 13th the Second

You wouldn’t believe how fast time flies! After exactly 3 months here it is again: Friday 13th! Following the Red Cross lady’s advice, this time we booked our donation during the lunch. This way, we not only avoid the morning traffic, but also get a free lunch! :) On the top of all that, we also saved company time for our beloved employer by eating in the Red Cross Centre.

Let me just quickly mention our Project Manager Lubor, whom we sadly lost from the Fortix donor team due to his wild travelling history through Africa,Turkey and surrounding countries. Only 9 months to sit out, Lubor!

Next time we’re hoping to fill the 7-seat van up to the roof as the Fortix team is growing real fast.

So what are you waiting for!? Go to www.donateblood.com.au to organize your Bloody good day today or give us a shout and join us next time!

New donors wishing to register can call 13 14 95.  

Photo Gallery Fortix Bloody Friday the Second


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Cloud Spending

Organizations worldwide are embracing the cloud, though U.S. and European companies remain leery of the public cloud.

We've all seen the vendor hype about organizations moving to the cloud in droves in the name of cost savings, management simplicity, and other cloudy goodness. But are companies really eschewing traditional server rooms and data centers and taking the plunge in the still-nascent cloud space? According to separate research from Gartner and The Uptime Institute, the short answer is yes, tempered with a generous "but."

The combined reports illustrate that cloud adoption is indeed on the rise across the globe, at companies both large and small, though American and European organizations are warier of the public cloud than are their Asian counterparts. Further, the companies building clouds tend to be service providers, telecom companies, and colos; that is, cloud deployment hasn't caught on as significantly in financial, manufacturing, health care, or other such industries.

Traditional enterprise may not be rolling out their own public clouds, but they are investing more heavily in cloud-based services. Gartner expects enterprise spending on public cloud services to grow from $91 billion worldwide in 2011 to $109 billion in 2012. By 2016, enterprise public cloud services spending will reach $207 billion.

"Business process as a service still accounts for the vast majority of cloud spending by enterprises, but other areas like platform as a service, software as a service, and infrastructure as a service are growing faster," said Richard Gordon, research vice president at Gartner.

According to Uptime's recently released 2012 Data Center Industry Survey, cloud deployments have significantly increased globally over the past year: In 2011, 16 percent of respondents said they'd deployed public clouds and 35 percent had deployed private clouds. For this year's survey, 25 percent said they're adopting public cloud and 30 percent said they were considering it. Another 49 percent said they were heading into the private cloud, while another 37 percent were considering it.

Break down those numbers, and a couple of interesting facts emerge. First off, when you remove the technology service providers, colos, and telcos from the sample, leaving only traditional enterprise verticals (financial, manufacturing, government, and so on), cloud computing drops off significantly. "This provides a reality check of sorts: A apart from technology companies who are arguably eating their own dog food, the survey indicates that the broader market is less sanguine about cloud," according to the Uptime Survey.

Second, the public cloud adoption rate in Asia is 52 percent, compared to a 22 percent adoption rate in North America and 28 percent in Europe. In general, the hybrid cloud is enjoying strong growth in the Asian Pacific region. Singapore in particular has worked hard to improve its public cloud infrastructure. By contrast, 50 percent of organizations in the United States and 52 percent in Europe said they're embracing the private cloud; Asia is at 42 percent.

Based on size, 32 percent of large organizations (both public and private sectors) use the public cloud, compared to 19 percent of small organizations and 10 percent of "traditional enterprises." "When layering this categorization upon adoption of cloud or colocation, it became clear that large companies are far more likely to pursue colocation and cloud computing to meet compute demand. This seems to buck the idea that these options are a better fit for small to medium-sized businesses," according to Uptime's survey.

Meanwhile, 65 percent of large organizations said they've deployed private cloud; 39 percent of small organizations and 39 percent of enterprises said they were doing the same.

 As to what's driving the cloud adoption:

• 27 percent of respondents said they were looking to reduce costs
• 23 percent were aiming to increase scalability
• 13 percent sought to speed up deployment
• 13 percent said adoption was driven by customers and users

As to the cloud holdouts:

• 64 percent cited security concerns
• 27 percent pointed to compliance and regulatory issues
• 24 percent played the "high-cost" card
• 21 percent raised reliability concerns
• 20 percent noted a lack of internal cloud-management expertise
• 13 percent said they didn't see a credible case to move to the cloud
• 12 percent expressed a fear of vendor lock-in
• 12 percent indicated that no cloud services met their computer demands

 source: inforworld.com

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